A tour of Pic's Peanut Butter World will be a highlight of your visit to Nelson!

Savour a warm WELCOME and join a group of peanut butter enthusiasts from all around the world to hear the Pic's story, learn all about our peanuts and watch what goes on on the factory floor. The kids get to have a go at making their own peanut butter, while the adults have a taste of Pic’s Almond, Cashew and Peanut & Chocolate Butter, get to poke through our mementos and read all about Pic's adventures prior to Peanut Butter.

Complete your visit with a trip to our dedicated Peanut Butter store and a coffee from The PC Eatery which opens Monday to Saturday. To book a table at the cafe email pceatery@pomeroys.co.nz or call +64 3 928 0508 

Peanut Butter World Tours:

Monday - Friday
10am, 11:30am and 1:30pm

Saturday: we also do the occasional No Factory Factory Tour - so just ask our friendly team when you get here 

Peanut Butter World Opening Hours:

Monday - Friday 8:30 - 4pm 
Saturday 9-3 pm
Sunday CLOSED 


  • Group Booking of 15 or more? We’d love to accommodate you all. Click here to contact us directly
  • PC Eatery meet for a drink, book a table or plan an event, click here to contact the cafe team



Pic's Peanut Butter Factory Tour

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Bookings are essential. As a working factory, we have to be strict with our numbers.

Our tours are 50mins and include a chance for KIDS to make their own peanut butter. 

Suitable for adults and children but not those with peanut allergies (sorry, just keeping you safe). 

We do operate a working factory, so kids of all ages need to be watchful for trucks, and forklifts. You will be well looked after by our tour guides Josiah, Rosey and Annabelle. Bookings are essential so hit the BOOK A FREE TOUR at the top of this very page.

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Location: 49 Saxton Road, Nelson 7011. View the Factory Tours location on Google Maps.