Aloha Peanut Butterer
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A tour of Pic's Peanut Butter World will be a highlight of your visit to Nelson!

***Saturday opening hours and TOURS will resume when we get back to Level 1*** 

We apologise for any inconveniences and hope you can get yourself in for a tour when we go back to level 1.

Please follow all guidelines and sign in on arrival if you're popping in to visit Peanut Butter World.

Feel free to contact us via email or through our social media pages as we will still be here to answer any questions. Stay safe, check in on your loved ones, and wash your hands, Kia Kaha NZ


Welcome one and all to Pic’s Peanut Butter World, the home of all things Pic’s Peanut Butter!

Peanut Butter World isn’t just where we make our Really Good award-winning products, but a specially designed space that allows us to host tens of thousands of Peanut Butter lovers every year.

Our world-famous Peanut Butter World tours have been designed so young and old, as well as people of all mobilities can share in the wonder of how we make NZ’s most loved peanut butter.

Our dynamic trio of tremendous tour guides, Annabelle, Rosey, and Josiah are on hand to show you around and share our stories. Our tours are a delight for the senses, see it being made, smell the peanuts being freshly roasted, taste the wonderful golden spread and even get amongst the action and get the kids (And big kids) making their own peanut butter on our pedal-powered peanut butter making bike!

Complete your visit with a trip to our dedicated Peanut Butter store and a coffee from The PC Eatery which opens Monday to Saturday. To book a table at the cafe email [email protected] or call +64 3 928 0508 

Saturday Factory Tours

Saturday tours are different because we love our Peanut Butter Makers so much and they do such a great job they have the weekends off and we shut the factory down. Bring your imagination and our tour team will ensure you can close your eyes and almost smell the peanuts roasting while filling you in on our story and tasting our delicious peanut butter and other goodies.

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What are you waiting for? Book Your Tour now!
Bookings are essential as we have limited spaces.

Tours are 40 minutes plus you'll get to taste our family of spreads and because we love you... it's all FREE!

Large Group Booking? We'd love to accommodate you all! Just flick an email across to [email protected] and our friendly Tours team will be in touch

Suitable for adults and children but not those with peanut allergies (sorry, just keeping you safe).

We operate a working factory, so kids of all ages need to be watchful for trucks, and forklifts. You will be well looked after by our tour guides Josiah, Annabelle, and Rosey. Bookings are essential so BOOK A FREE TOUR