Buenos Dias Peanut Butterer
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A tour of Pic's Peanut Butter World will be a highlight of your visit to Nelson!

Welcome one and all to Pic’s Peanut Butter World, the home of all things Pic’s Peanut Butter!

Peanut Butter World isn’t just where we make our Really Good award-winning products, but a specially designed space that allows us to host tens of thousands of Peanut Butter lovers every year.

Our world-famous Peanut Butter World tours have been designed so young and old, as well as people of all mobilities can share in the wonder of how we make NZ’s most loved peanut butter.

Tours will be a little different from what we're used to, they're smaller, a bit faster, but just as fun! We are a vaccination certificate venue and vaccination passes will need to be sighted before entry. So please be kind to our fab bunch of Peanut Butter Makers and follow all guidelines when you're popping in to visit Peanut Butter World.

Our dynamic trio of tremendous tour guides, Annabelle, Rosey, and Rachel are on hand to show you around and share our stories. Our tours are a delight for the senses, see it being made, and smell the peanuts being freshly roasted 

Complete your visit with a trip to our dedicated Peanut Butter store and a coffee from The PC Eatery which opens Monday to Saturday. To book a table at the cafe or call +64 3 928 0508 

Saturday Factory Tours

Saturday tours are different because we love our Peanut Butter Makers so much and they do such a great job that they have the weekends off and we shut the factory down. Bring your imagination and our tour team will ensure you can close your eyes and almost smell the peanuts roasting while filling you in on our story and tasting our delicious peanut butter and other goodies.

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What are you waiting for? Book Your Tour now!
Bookings are essential as we have limited spaces.

Tours are 40 minutes and because we love you... it's all FREE!

Suitable for adults and children but not those with peanut allergies (sorry, just keeping you safe).

We operate a working factory, so kids of all ages need to be watchful for trucks, and forklifts. You will be well looked after by our tour guides Rachel, Annabelle, and Rosey. Bookings are essential so BOOK A FREE TOUR