A tour of Pic's Peanut Butter World will be a highlight of your visit to Nelson!
Welcome one and all to Pic’s Peanut Butter World, the home of all things Pic’s Peanut Butter!
Peanut Butter World isn’t just where we make our Really Good award-winning products, but a specially designed space that allows us to host tens of thousands of Peanut Butter lovers every year.
Want to try some delicious peanut butter treats? Come and visit our on-site eatery, PC Eatery (open Monday - Friday 8:30-2:30)
Our world-famous Peanut Butter World tours have been designed so young and old, as well as people of all mobilities can share in the wonder of how we make NZ’s most loved peanut butter.
Our dynamic trio of tremendous tour guides, Rosey, Rachel and Claudia are on hand to show you around and share our stories. Our tours are a delight for the senses; see it being made, and smell the peanuts being freshly roasted!
Complete your visit with a trip to our dedicated Peanut Butter store and a coffee from the PC Eatery cafe which opens Monday to Friday 8:30-2:30.
To book a table at the cafe, call 03 928 0508.
What are you waiting for? Book Your Tour now!
Bookings are essential as we have limited spaces.
Allow an hour for your tour and tasting of all the peanut buttery goodness, and because we love you... it's all FREE!
Suitable for adults and children but not those with peanut allergies (sorry, just keeping you safe).
We operate a working factory, so kids of all ages need to be watchful for trucks, and forklifts. You will be well looked after by our tour guides Rosey, Claudia, and Rachel. Bookings are essential so BOOK A FREE TOUR!