Meet Ollie!
A GOOD BOY’S GUIDE TO PEANUT BUTTER
We’ve always had a soft spot for dogs around here. Maybe it’s because life’s just better with a wagging tail nearby. But, for our founder - Pic, guide dogs have meant a whole lot more than that.
Pic has macular degeneration, and for years guide dogs have helped him keep doing what he loves: travelling the country, making peanut butter and chatting to anyone who’ll listen.
From Fido to Ollie, these dogs have been trusted companions, confidence-builders and part of the Pic’s family. That’s why supporting Blind Low Vision NZ and Guide Dogs Australia feels like such a natural fit for us.
These organisations do such incredible work training guide dogs that help people live with greater freedom, independence and confidence.
We’re proud to support PAWGUST and the training of future guide dogs through special labels, special merch, community dog walks and the occasional peanut butter-powered idea.
It’s a cause that’s close to home for us, and one we’re happy to bark about!
Fido: the pioneer
Before Ollie came along, there was Fido, Pic’s loyal guide dog, and constant companion (you probably met him on a bus, a flight or just strolling along with Pic).
Fido led the way (literally and figuratively), helping Pic keep doing what he loves best: making great peanut butter and talking to anyone who’ll listen about it.
When Fido retired, we knew his pawprints would be hard to fill.
Enter Ollie: A NEW NOSE ON THE RED CARPET
In September 2025, Ollie joined the Pic’s family. With a shiny golden coat, a sharp mind, and an even sharper sense of direction, Ollie’s taken up the role as Pic’s vision loss assistance dog. He’s still learning the ropes, but he’s already got the office wrapped around his paw.
Our partnership with
Blind Low Vision NZ
Ollie came to us through Blind Low Vision NZ, who train incredible dogs like him to change lives. Our founder, Pic, is blind due to macular degeneration and without his vision loss assistance dog, Ollie, he’d be in all sorts of trouble.
That’s why supporting this cause matters so much: supporting Blind Low Vision NZ isn’t just close to our hearts; it’s part of who we are.
Guide Dogs Australia
Like Blind Low Vision NZ, Guide Dogs Australia supports people who are blind or have low vision live with greater independence, confidence and freedom. It's a cause that's close to our hearts.
We’re proud to support the training of future guide dogs through specially labelled jars, merchandise, community dog walks such as PAWGUST and the occasional peanut butter-powered idea.
Every jar helps shine a light on the incredible work Guide Dogs Australia does to change lives every day.
PAWS FOR A CAUSE!
Every August, we roll up our sleeves (and roll out the leads) for Pawgust - a month-long walkies challenge that raises funds for guide dogs. You might’ve seen our special Pawgust merch popping up around then. Each piece helps more pups like Ollie and Fido get the training they need to change someone’s life.
Look out for the Good Dogs jar this August across Australia and New Zealand
This year we’re taking things one step further.
For a limited time, you’ll find our Good Dogs jar on shelves across New Zealand and Australia. Every jar helps us donate a total of $50,000 to Blind Low Vision NZ and Guide Dogs Australia, supporting the incredible work they do breeding, raising and training life-changing guide dogs.
The label stars Ollie, Pic’s own vision loss assistance dog, who’s proof that these dogs do much more than help people get from A to B. They bring confidence, independence and a loyal companion for the journey.
So when you pop a Good Dogs jar in your trolley, you’re not just stocking up on peanut butter. You’re helping more people and more remarkable dogs find each other.
Because dogs make life better
Whether it’s a jar of peanut butter or a belly rub for Ollie, life’s a bit brighter when you share it. Here’s to the dogs who guide us, ground us, and keep us moving forward — one wag at a time.
