Take a tour of Pic's factory! Hit the button to Book (it's essential)

A tour of Pics Peanut Butter Factory will be a highlight of your visit to Nelson. Join a small group of peanut butter enthusiasts from all around the world to hear the Pic's story, learn all about our peanuts and watch as nuts tumble out of the roaster and feed into the grinder. Marvel as peanut butter pours from the grinder and gets squirted into jars. Rattling conveyors carry the jars through lidders and labeller's for cartoning and stacking on pallets for forklifts to load onto trucks. After the tour, the kids get to have a go at making their own peanut butter too while the adults have a taste of Pic's almond and cashew butters and poke through our international collection of peanut butters, mementoes and the world's widest range of Pic's Products.

Check out the reviews on Trip Advisor!

Tours are 30 minutes (when PB making is included it is 45mins) and take place at 10am, Monday to Friday. Suitable for adults and children but not those with peanut allergies (sorry, just keeping you safe). We do operate a working factory, so eyes and ears from arrival. You'll be well looked after by our famed tour guide, Monica.

Bookings are essential, just click the big button at the top of the page

Due to high demand, we are unable to offer school tours during Nov-March 2017-18

Location: 18 Elms St, Wakatu Estate, Main Road Stoke, Nelson (not the first Pic’s building you come to on Elms St but the second, next to Pomeroy’s Café). View location on Google Maps.

Visit us as part of enjoying some cycling on the Great Taste Trail.


Location & Parking Map

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Nelson CBD to Pic’s Factory


10am Monday to Friday (we aim to be more flexible in the holidays).
18 Elms St, Nelson, NZ (next to The Coffee Factory)
+64 3 544 8402
Approx 30 mins
FREE! Book Here.