A tour of Pics Peanut Butter World will be a highlight of your visit to Nelson. Start with a photo of you atop the WORLD"s biggest jar of Pic's Peanut Butter.

Savour a warm WELCOME and join a group of peanut butter enthusiasts from all around the world to hear the Pic's story, learn all about our peanuts and watch as nuts tumble out of Roasting Matilda and feed into the grinder before being squirted into jars!

Rattling conveyors carry the jars through lidders and labeller's for cartoning and stacking on pallets for forklifts to load onto trucks. Most importantly meet the team who make your beloved spread.

The kids get to have a go at making their own peanut butter, while the adults have a taste of Pic’s almond and cashew butters, get to poke through our mementoes and read all about Pic's adventures prior to Peanut Butter. Complete your visit with a trip to our dedicated Peanut Butter store and a coffee from The PC Eatery which opens Monday to Saturday. To book a table at the cafe click here or email pceatery@pomeroys.co.nz

  • Group Booking? We’d love to accommodate you all. Click here to contact us directly
  • PC Eatery meet for a drink, book a table or plan an event, click here to contact the cafe team


Pic's Peanut Butter Factory Tour

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Bookings are essential. As a working factory we have to be strict with our numbers.

Our tours are 55mins and include a chance for KIDS to make their own peanut butter. 

Suitable for adults and children but not those with peanut allergies (sorry, just keeping you safe). 

We do operate a working factory, so kids of all ages need to be watchful for trucks, forklifts and many moving peanut butter jars. You will be well looked after by our tour guides Barney, Kath Bee and Jordan. Bookings are essential so hit the BOOK A FREE TOUR at the top of this very page.

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Location: 49 Saxton Road, Nelson 7011. View the Factory Tours location on Google Maps.