Pic's is chuffed to be in the Food Family of HIgh-Performance Sport New Zealand to support the performance nutrition environment and the role food and nutrients play in the training and recovery for New Zealand's elite athletes. In return, these partners support our top athletes to succeed on the world stage at the seven performance centres and at training camps within New Zealand. Food products are nonexclusive and are selected based on strict criteria that includes nutritional value and compatibility with the recovery and training environment.

We also support a handful of International athletes by providing Pic's... read on

George Bennett2


Nelson lad, George Bennett is a New Zealand professional road racing cyclist, who currently rides for UCI ProTeam Liquigas and raced in last year's Tour de France

On Pic’s Slugs: “Essentially “fitness” boils down to efficiency. The “fitter” we are is just the more efficient our body is at burning fat as a fuel. A huge part of increasing fitness, especially in an endurance sport like pro-cycling with some races lasting up 21 days comes from training on the right type of fuel (low GI, high protein) and essential quality hi-oleic fats makes Pic’s the perfect food to get me through 35 hours a week on the bike with the morale and body still intact. Just as important as what IS in Pic’s is what is NOT in it! No bad stuff because cycling is hard enough on my body without having to deal all of that.

“Slugs have made my life a lot easier. I take them with me on the bike for training fuel. I spend 150 days a year on the road and there is no way I’m settling for that ‘hotel’ peanut butter








Ultra-marathon runner who represents NZ www.richardavery.co.nz. Afternoon smoothie bowl to get me through a 32km training run tonight #poweredbypics






Hi Picsters!
My name's Hayden and I have recently been appointed the Pic's Peanut Butter Slug Ambassador. Having been an avid Picster for the last 10 years I am very excited to be part of the team. I am a 19-year-old triathlete from Nelson and have been racing in the National Triathlon Series over the summer which Pic's has been sponsoring. I have one more triathlon on Sunday at the Sea2Sky Challenge in Christchurch so if you're there make sure you come and say hi. The Pic's Slugs are great for fuelling up on the go or a perfect size for adding to smoothies.

Jav Man Ben




My name is Ben Langton Burnell and I am New Zealand’s number 1 javelin thrower with a personal best throw of 82.44 metres. I am also a part-time accountant in Cambridge as well as a part-time student. I have recently competed at the 2018 Commonwealth Games where I made the final and finished 10th place. The Tokyo 2020 Olympics are just around the corner and I am looking forward to the build-up leading into these. I am a huge peanut butter lover and use Pics Crunchy Peanut Butter on all of my sandwiches during the day which helps fuel me for my training.