We started in sunny Nelson, and we’re staying in sunny Nelson, so it’s important to us that we are actively involved in the local community. Whether this is by giving all sorts of supplies to schools, supporting Nelson/Tasman based charities or providing jars for makers of jam, honey and pickles. We’ve also been known to get The Big Toaster out and head down to some of the schools locally and help to do some fundraising by selling PB on toast with a cup of Milo. It sounds like a pretty spectacular way to start the day to us!

As well as this, our policy when it comes to sourcing goods is to buy locally where possible and make an effort to minimise food miles without compromising quality. We source everything we can in Nelson, then look elsewhere in New Zealand, before finally turning to international companies. This stands for everything from our graphic design, to our packaging and all the ingredients we use.

Unfortunately, the nuts that are grown here in New Zealand aren’t quite as good as the ones they can grow over in Australia. They have incredibly fertile soil that is perfect for growing the very Hi Oleic peanuts, which is one of the things that makes our peanut butter taste really good. As Kiwis, it is not often we get to say Australia does it better than us! It might make more sense to move the factory over to Kingaroy, Australia but we love being able to provide jobs here in Nelson and it's our home. We do realise that this contributes to our carbon footprint, so we make sure that we transport our nuts by sea instead of air freighting them because whilst it takes a little longer, it’s much more environmentally friendly.

Pic's is a keen supporter of Tasman based charities, fundraisers, community groups and schools, especially their Breakfast clubs, well done us too we also support both the Nelson Arts Festival and Light Nelson. You might not know this either but Pic's supports OzHarvest, KiwiHarvest and now UKHarvest too.

As a former mentor for these guys, Pic has teamed Pic's up with Big Brother Big Sisters for three years of support and friendship.

big brother

You may have also seen in the fine print of our labels, that for every jar returned to us in Nelson, we donate .50c to The Brook Waimarama Sanctuary. But hang on to those jars you can do loads of things with them aside from just using them for jam and chutneys.

Pic's has been working with C-CAP, a charity based in the USA that has been transforming lives through the culinary arts for 25 years, for three years. Pic visited these guys when he was last over and was pretty chuffed to meet some of the kids cooking with Pic's. Year one we had the idea that each C-CAP school could get creative and come up with a fun Springtime and healthy recipe using our peanut butter, Year two was all about Festival Food. This year we are hoping to work with the entire C-CAP organisation that has seven homes across America. Check out some of the recipes on our recipe pages.

 Pics CCAP logo lrg