Our farmers in Australia have had a pretty tough time of late, due to some nasty weather which in turn has impacted our overall peanut supply.
We love our Australian farmers, we love our visits- and theirs too.
But with necessity being the mother of invention, we had to scour every corner of the globe to find a peanut just as delicious to fill in for a while.
What we found wasn't just a quick fill-in.
But an incredible peanut, grown by spectacular people- worthy of a chapter in this story of ours.
Pic quickly packed up his bags and flew to the birthplace of our civilization.
Africa.
The home of lions, pyramids, and as it turns out- our new peanut butter growers.
In Zambia, peanuts have been a staple crop for decades, mostly by grown by women and sold at the local markets to supplement their income.
As a result of using and reusing outdated seed- the crops typically produce a low yield making it impossible to invest in improved seed, irrigation, and fertilizer- continuing a cycle of small crops with small returns.
That was until Canon Garth came along.
With a background in seed development and export - they recognized the social impact possible by working with these tiny growers; supplying world-class seeds, leasing them land, machinery, and providing expert training before purchasing the peanuts back from the farmers to export.
Giving small holdings an international business, and us; really good peanuts.
So what does this mean?
It means that while Australia is having a shortage of peanuts, you don’t have to experience a shortage of our peanut butter.
For the next while, you’ll have a few Zambian peanuts cuddled up with the Australian ones in your jar.
It’s nice, they get along well - as we all should.
Does it taste different?
You might not notice a difference as it’s still the same variety as our Australian ones, but if you do; that’s fine.
It’s a different peanut - one that brings us new characters in our story, and you, a new peanut butter.
One that’s just as spectacular and flavourful as before.
XX Pic
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4 Comments
Oh, before pic‘s peanuts, skippy peanuts butter was the brand i always support, until few years ago, pic‘s peanut butter having promotion in a grocery, it caught my eye, not because of its cost, it was its packaging, which is in a jar, and first thing on my mind, i want to buy it, BECAUSE the manufacturer, they really thought of the health on every consumer who purchase their products, out of plastic jar PIC‘s use a glass jar...and after i had taste Pic‘s peanuts butter, it becomes my first brand, prefer brand of peanuts butter, i could say it is totally from others brand, it is so nice, and really worth the cost, when it stated crunchy peanuts, i can say it is lots of peanuts crumble inside the jar, really satisfy peanuts lover, another one ” smooth peanuts butter”, oh, it really smooth to spread on toast...love it. Ultimately Pic‘s peanuts butter really mean business.
Posted By: Joy 09/04/2020 12:55pm (11 months ago)
I am really happy that Pics is supporting farmers from emerging economies such as Zambia! A very exciting new chapter xx
Posted By: Auckland fan 18/03/2020 3:03pm (12 months ago)
What a fantastic story, well done Pic and Team.
As long as the peanuts pass through Peanut Butter World in Nelson, I will eat them. You guys are by a long mile my favourite brand, ever!
Posted By: Erik 17/02/2020 9:07pm (13 months ago)
Blended families are everywhere. Lovely to hear the Pics blended peanut families will live happily and still spread the love...
Posted By: Jenni 17/01/2020 6:21am (14 months ago)
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